Also, this quote gets me so excited that I'm studying graphic design. I'd love to claim someday that I am, in fact, a real typographer:
"In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order to be read, it must relinquish the attention it has drawn. Typography with anything to say therefore aspires to a kind of statuesque transparency. Its other traditional goal is durability: not immunity to change, but a clear superiority to fashion. Typography at its best is a visual form of language linking timelessness and time."
- The Elements of Typographic Style by Robert Bringhurst
Thanks to Luke for this book recommendation. (I found an older edition in the BYU library.)
3 comments:
hate the towel. love the quote.
ha! UPdate: in the aftermath of this blog entry my mom has decided to DI that towel.
hahahahaha! man... that towel has bad intentions
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